Alliance Jiu Jitsu Richlands
Brazilian Jiu Jitsu Classes in Jacksonville, NC
Welcome To Our
BJJ Academy
Join us at Alliance Jiu Jitsu Richlands in Jacksonville, North Carolina! We have established an academy with the highest quality BJJ training for competition and self-defense.
Our academy is a place where students feel safe in a culture of comfort and peace. Jiu Jitsu training is hard enough as it is—we make it fun and laid back, but also as technically sound as it gets. Whether it’s for competition or recreation, we want all our students to find a passion for the sport. Stop by Alliance Jiu Jitsu Richlands for the best training and martial arts atmosphere around!
Alliance Jiu Jitsu
In 2026 we were proud to become an official Alliance Jiu Jitsu affiliate.
Alliance Jiu Jitsu has become one of the best BJJ teams in the world. With 15 IBJJF Adult Team World Championship titles, Alliance has 300+ academies that help change lives. Through the work of the founders and the methodology of the organization, this will further help us improve our Brazilian Jiu Jitsu in Richlands!
Meet Our
Founders
Mestre Romero Jacaré
“Jacaré” Cavalcanti
Mestre Alexandre Paiva
“Gigi” Paiva
MESTRE FABIO GURGEL
“General” Gurgel
Our School
Alliance Jiu Jitsu Richlands offers the best BJJ fundamentals training and culture in the area! We strive for our students to constantly improve, helping step-by-step to detect and attack weaknesses. Our renowned technique shared in our BJJ classes allow students to grow and develop a game plan. While we thrive on the mats, our students are not judged on a result-based scale, but on the progress they make. We want students to love Jiu Jitsu classes and the process and not stress while training. As well as our focus on fun and precision, we pride ourselves on making Alliance Jiu Jitsu Richlands a safe and welcoming academy. No matter age, gender, or skill set, it offers the best Jiu Jitsu experience for YOU!
Our History
Dana and Chelsea Cash’s inspiration to open the academy in 2021 was galvanized by Jiu Jitsu’s positive impact on their lives. After opening under the name Labyrinth Jiu Jitsu, we have now affiliated with Alliance to become Alliance Jiu Jitsu Richlands, starting in 2026!
Dana, the head instructor, started training Brazilian Jiu Jitsu in 2010 while in the Marine Corps, and continued his Alliance. He later went on to graduate from Iowa State University with his Masters in Sports Medicine with an emphasis on Motor Control and Exercise Science. He then accepted a position at Camp Lejeune In North Carolina as an Athletic Trainer for Marines. He quickly discovered the positive impact Jiu Jitsu had on the military community and its veterans both physically and mentally. Chelsea found BJJ training empowered her and other women to feel safe and self-confident in a sometimes scary world. Opening Labyrinth allowed them to give back to the Jiu Jitsu community. They currently help with fundraising for Tap Cancer Out and We Defy Foundation and offer free women’s self-defense classes on Saturdays! Our world-class team and positive impact on the community give Dana and Chelsea inspiration every day to continue their Jiu Jitsu mission at Alliance Jiu Jitsu Richlands.
Meet the Team
Our Instructors
Our team is dedicated to helping students grow through Brazilian Jiu Jitsu. Dana and Chelsea Cash have created a place for everyone to develop on and off the mats. That has continued by becoming an Alliance Jiu Jitsu affiliate! Everything is done to make your experience the best it can be!
Dana Cash
Owner of Alliance Jiu Jitsu Richlands
Head Instructor & Black Belt
Coach Abby
Women’s & Fundamentals Instructor
Coach Bobby
Morning Fundamentals &
Intermediate Instructor
Visit Our Class Schedule!
Stay up to date on class times!
Contact us if you have any questions about our Brazilian Jiu Jitsu classes!
Learn More About Our
Jiu Jitsu Programs
Our BJJ classes are broken down into five groups: Little Eagles (6-8), Eagle Warriors (9-12), Fundamentals (13+), Intermediate Gi and No Gi (13+), and Alliance Diamonds (women’s Jiu Jitsu). Come in today for the class that fits you with a one week free trial! Whichever program you join, find the most technical and safest place to train in martial arts at Alliance Jiu Jitsu Richlands!
Little Eagles
ages 6–8
The Little Eagles program is perfect for kids ages 6–8 who are ready to take their Brazilian Jiu Jitsu skills to the next level. In these classes, students will learn fundamental techniques in both Gi and No-Gi training, while also focusing on improving their focus, discipline, and self-confidence. Our instructors create a positive, supportive atmosphere where children can thrive as they learn the importance of respect, teamwork, and perseverance.
Eagle Warriors
ages 9–12
Our Eagle Warriors program is designed for children ages 9–12 who are eager to sharpen their Jiu Jitsu skills and improve their fitness. This program emphasizes practical self-defense, sportsmanship, and mastery of both Gi and No-Gi techniques. As your child progresses, they’ll gain confidence and resilience, all while having fun and making lasting friendships in a safe, structured setting.
Jiu Jitsu Fundamentals
ages 13+
The Fundamentals program is tailored for teens and adults, ages 13 and up, who are either new to Brazilian Jiu Jitsu or looking to reinforce their foundational skills. Whether you’re training for fitness, self-defense, or competition, these classes cover the core techniques and strategies of both Gi and No-Gi Jiu Jitsu. You’ll build confidence, improve flexibility, and develop a deep understanding of Jiu Jitsu’s key concepts in a friendly, inclusive atmosphere.
Intermediate Gi & No-Gi
ages 13+
For practitioners with a solid understanding of the basics, the Intermediate Gi and No-Gi program sets up the foundation of your skills. Designed for ages 13 and up, these classes focus on intermediate techniques, positional sparring, and strategy, helping you refine your skills and prepare for higher-level competition or self-defense scenarios. With our skilled instructors offering personalized coaching, you’ll be pushed to reach your full potential on the mats.
Women’s Jiu Jitsu – Alliance Diamonds
This is a place where women can fully dive into the world of Jiu Jitsu! Classes are fun, informative, and set you up for success down the road. We empower you to find your inner strength and feel confident in your self-defense abilities. If you are interested in getting into Brazilian Jiu Jitsu, come join us today! And don’t forget our FREE Saturday self-defense class!
Through this partnership, we provide a supportive environment where veterans can experience the physical, mental, and emotional benefits of training.
We’re committed to giving back to those who have served by offering a space for healing, resilience, and community.
We Defy Foundation
Alliance Jiu Jitsu Richlands is honored to partner with the We Defy Foundation.
We Defy Foundation is a nonprofit organization dedicated to helping disabled combat veterans cope with military-connected disabilities through Brazilian Jiu Jitsu.
Sign Up for a
Free Week Trial!
Ready to start your Brazilian Jiu Jitsu journey?
Sign up for a free week of training at Alliance Jiu Jitsu Richlands and experience expert instruction, a supportive community, and world-class facilities – completely commitment-free!
Words from the Alliance Community
Alliance Jiu Jitsu Richlands is a home for anyone looking for Brazilian Jiu Jitsu training. This is a fun, professional environment where everyone can thrive. We are here for whatever you need! And don’t just take our word for it. Check out our student testimonials to learn about their experiences with us!
“If your are interested in starting Jiu Jitsu I highly recommend you try with Labyrinth and see for yourself.”
“Dana, the black belt instructor, was also clear and concise; I took away some great nuggets. Thank you!”
“It’s not only jiujitsu, it’s a community and we’re forever grateful for it here. You won’t regret signing up!”
“No regrets with joining this gym and wholeheartedly believe every kid could benefit from training here!”
Contact Us!
We welcome everyone in Jacksonville, North Carolina and those from Beulaville, Richlands, Sneads Ferry, and Holly Ridge. We are located off Richlands highway in the shopping center near Speedway gas station!